Home > Heilida corporate identity
An off shoot of IHSD, Heilida helps developing nations set up public health services.
Once Heilida had done its work, IHSD would take over, and help develop the services and improve them over time.
An identity was commissioned, and a suggestion was made by the client to explore the connection between IHSD and Heilida and represent it in a visual way.
Various routes were presented as a way to express Heilida's own goals without relying on the brand of IHSD.
In the end, it was felt that the start up needed an essence of a familiar brand to make it successful.
Heilida's close supporting role to IHSD is represented literally in the logo - a minimalist version of IHSD's sun logo is supported via the Heilida entity.
This project ran concurrently with the IHSD identity development project, so this project was used as a testing ground for new interpretations of the existing IHSD logo.
