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Sapient Germany hiring campaign

Images (click to view full image)

Poster 1 thumbnail
Poster 1

Poster 2 thumbnail
Poster 2

Poster 3 thumbnail
Poster 3

Poster 4 thumbnail
Poster 4

A5 advert thumbnail
A5 advert

Rapidly expanding across Europe at the time, Sapient wanted to communicate to potential new hires in universities across Germany.

A conversational and friendly poster campaign was the answer, featuring photos of Sapient staff, along with a quote espousing the companies virtues.

Mimicking the flash intro of the website, all the images where shot to appear off the cuff and natural.

Keywords picked out in differing sizes and/or coloured typography, along with the images made the posters eye catching.

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